Bisexual gay lesbian niche shopping
9 Nov A Web directory of resources related to shopping, business, classifieds, and commerce for the worldwide community of gay men, lesbians.
18 Mar Targeted Marketing to the Lesbian, Gay, Bisexual and Transgender (LGBT) Community: A primer elusive, but perceived as being upscale, niche market ( Kates, ).
.. fashion shopping behaviour similar to gay's?.
Post navigation
Description:This article provides a brief overview of the history of targeted marketing efforts towards gay and lesbian members of the community. Marketing targeted at these individuals is a relatively recent phenomenon and one that is not fully understood. Some guidelines are offered to marketing professionals wishing to reach this dynamic group of consumers. Gay consumers are seen as one of the last frontiers in terms of marketing and advertising, but have been the focus of relatively little research. As a result, information that is publicly available about targeted marketing efforts, especially as it relates to the community, is sparse.
User Comments 4
Post a comment
Comment: