Penetration price policy
Penetration pricing is a pricing strategy where the price of a product is initially set low to rapidly reach a wide fraction of the market and initiate word of mouth.
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Penetration Pricing: the advantages and disadvantages, definition —
Penetration pricing is a marketing strategy implemented to draw customers to a new product or service.
Description:Bulk quantities is sold because of low price. Small quantity is sold due to high price. Definition of Penetration Pricing Penetration Pricing implies a pricing technique in which new product is offered at low price, by adding a nominal markup to its cost of production, to penetrate the market as early as possible.
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Date: 2018-07-30
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