Sexy beer shower commercial
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Sex in advertising
Jun 20, Neo: Shower Advertising Agency: Publicis, Russia Executive Creative Director: Anton Zimin Creative Group Head: Andrey Yarinich Copywriter.
Description:Sex can be invoked in advertising using sexual double entendre or innuendos. The latter rely on the viewer to interpret them. Combinations of various aromatic herbs, berries, and even ingredients like wormwood would be combined into a mixture known as gruit and used as hops are now used. Another theory for this difference is that evolution has led men to seek casual sex, contrary to women who value commitment and intimacy in the context of a sexual relationship.