Consumer electronics penetration curve
The 5 Customer Segments of Technology Adoption
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20 Jun Keywords: technology adoption curve, internet banking, automated .. represents the groups of consumers adopting a new technology and the.
Description:BlackRock's piece did have 3 charts to back up this point, and all are excellent, but I picked the one below, on the historical technology adoption curve for a selection of consumer technologies in the US over the last years or so. I love this chart, have used a similar one in the past in some presentations I have done, and will happily steal this one in the future. As we can see from the data, in the last 15 years or so the technology adoption curves for some more recent tech innovations have become much, much steeper, almost vertical. It took the telephone maybe 50 years from its introduction to become almost universally adopted; more modern inventions like cell phones and PCs have taken maybe half as much time to reach similar adoption levels. Technologies are becoming widely, almost completely adopted much faster than in the fairly recent past.
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